Claire Stranack
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Generative AI · Enterprise product discovery

Making AI useful inside complex business software.

I shaped an AI-assisted communications experience for an enterprise ERP platform—turning a broad innovation brief into a focused, testable concept that kept people firmly in control.

New communicationDraft
What would you like to create?

Invite regional teams to the annual conference

ProfessionalWarmConcise
Refine toneReview draft →
LumiAI assistant · Ready
Human reviewYou approve every message
In your control

Role

UX Designer

Project

Gen AI discovery sprint

Duration

3 months · 2024

Focus

AI-assisted communications

The opportunity

Find a credible use for generative AI within a broad, complex ERP ecosystem.

The design challenge

Make AI approachable and useful without hiding uncertainty or removing user judgement.

The result

An end-to-end tested prototype, assistant identity and guidance for future delivery.

Finding the right problem

Not “where can we add AI?”—where can AI genuinely help?

The initial brief was intentionally open. Rather than defaulting to a generic chatbot, I explored business workflows where generative capability could remove meaningful effort.

Communication creation emerged as the strongest opportunity: admins already had a clear goal, but drafting, refining and distributing messages could be slow and cognitively heavy.

AI-assisted communication workflow showing campaign design, an assistant panel and generated email preview.

Prototype concept

One connected flow—from intent to reviewed communication

The prototype showed how an admin could brief the assistant, shape the output and preview the final communication before choosing to distribute it.

Design strategy

Build confidence through behaviour, not AI theatre.

01

Focus on a specific job

Anchor the AI in an existing communication task rather than presenting an empty chat box.

02

Show what the AI is doing

Use clear status, previews and conversational feedback to make the experience understandable.

03

Protect human judgement

Let users direct, edit and approve the output instead of automating consequential decisions.

Interaction modelAssistance without surrendering control

Human in the loop

01 · Intent
Set the goalAudience, purpose and tone
02 · Assist
Generate & refineAI proposes, user directs
03 · Control
Review & approveNothing sends automatically
Principle

Make AI capability visible, its status understandable and every consequential action reversible.

From ambiguity to prototype

Research, narrow, test, refine.

Explore

Reviewed emerging human–AI interaction patterns, trust signals and assistant behaviours.

Frame

Compared possible opportunities and focused the concept on communication generation.

Prototype

Mapped the journey, moved from wireframes to realistic flows and tested the interaction.

Evolve

Refined tone, personality and controls in response to feedback, then documented the direction.

Assistant identity

A little personality made an unfamiliar capability easier to approach.

Giving the assistant a clear identity helped users understand when they were interacting with AI. Testing shaped a presence that felt friendly and useful without becoming distracting or overly human.

ApproachableClearSupportive

Outcome

A concept stakeholders could believe in—and build from.

01

End-to-end prototype demonstrating a practical AI use case inside the ERP platform

02

Positive user response to the assistant’s clearer, more approachable personality

03

Figma iterations and visual guidance supporting consistency beyond the sprint

Senior stakeholder enthusiasm and plans to continue exploring the concept

“Your innovation, collaboration and passion is second to none.”

Senior stakeholder feedback

Reflection

This project taught me that designing for AI is as much about expectations as interface. Users need to understand what the system can do, retain control when it may be wrong, and feel confident about what happens next.